A law firm is, first and foremost, a business, and growing your business is the name of the game. While you’ve naturally put time and effort into marketing, you may not have thought about writing an e-book on the topic of your legal expertise. When a potential client is looking for legal representation, your book could be the deciding factor in securing his or her business. After all, you wrote the book on the subject. If you’re interested in highlighting your legal prowess while growing your firm, the legal content marketing experts at Lexicon Legal Content are here to help you imagine, flesh out, and author a book that wows.
When a Potential Client Needs Legal Guidance, You Wrote the Book
When it comes to growing your firm, resting on your legal laurels is unlikely to get you as far as you’re capable of going. Potential clients have plenty of firms and attorneys to choose from, and they’re looking for an attorney who stands out – in the field of law they happen to need (whatever that may be). Having written a book on the matter can have significant benefits, including:
- Writing a book allows you to not only inform potential clients about your area of the law but also highlight your accomplishments within this field. Your book will serve as a stand-in for a big, bold, brash business card that can help seal the deal with potential clients.
- When posted on your website, your book will help distinguish you from your competition. When people in need of experienced legal counsel surf the web, they generally don’t know exactly what they’re looking for. When they find substantive legal information in the form of an immediately accessible book, however, they’re likely to find it useful, informative, and comforting. In fact, a well-crafted book offers potential clients guidance that can help demystify what most laypeople consider incredibly daunting.
- By asking for an email address in order for a person to download your book, you can significantly increase your email list for future marketing efforts.
- A book will help you get your unique written voice out there, but it can also lead to speaking gigs because event organizers are in the business of promoting speakers who stand out.
- Putting pen to paper regarding your area of legal expertise allows you to share your knowledge in your unique writing style. The effort involved is about more than just marketing yourself – it helps deepen your connection to your work and helps solidify your standing in the legal community.
Avoiding Common Pitfalls
Writing a book is a great opportunity to showcase your legal talent, reach out to potential clients, and grow your firm, but simply hammering out the pages does not make it a slam dunk. There are several common pitfalls that you should avoid, including:
- Don’t make your book a guide for other attorneys to follow your path to success. Your potential clients are your audience.
- Don’t look at this book as an opportunity to bust out your fanciest legalese. People who are in need of experienced legal counsel are not interested in wading through dense language to find the valuable information within. Be plain-spoken in your writing – speaking to your readers the same way you’d speak to a potential client in your office.
Now You Have to Write the Thing
You’re a busy attorney, and finding the time to write a book about your work may seem daunting, but it doesn’t have to be. Remember that this book is about a topic that you know very well and that the experiences you’ll be sharing are your own. There’s no need to recreate the wheel with this. You might even consider either taking notes – or recording your thoughts – as you go about your work for a few days in an effort to nail down the basics of what you tend to come across in your practice. This can help you structure your book according to general legal needs. After you’ve fleshed out an outline, set manageable goals for yourself – perhaps a chapter a week. In the alternative, you can always hire the legal marketing experts at Lexicon Legal Content to take your notes and turn it into a polished E-book that is sure to impress your potential clients.
Call Us Today to Hire a Team of Expert Legal Content Writers
Writing a book based on your legal expertise may seem like more than you’re able to take on at the moment, but we’re here to help. Call Lexicon Legal Content at 877-486-8123 or contact us online today.
