In 2005, HubSpot’s founder coined the term “inbound marketing,” and we have never looked back. Just like that, we said goodbye to exhausting cold calls and costly commercials and welcomed the modern approach of obtaining new customers from the online content arena, including blogs, videos, social media, and all that stuff. Inbound marketing speaks to millennials and is a bargain to boot – which means there is little not to embrace.
A law firm is, first and foremost, a business, and growing your business is the name of the game. While you’ve naturally put time and effort into marketing, you may not have thought about writing an e-book on the topic of your legal expertise. When a potential client is looking for legal representation, your book could be the deciding factor in securing his or her business. After all, you wrote the book on the subject. If you’re interested in highlighting your legal prowess while growing your firm, the legal content marketing experts at Lexicon Legal Content are here to help you imagine, flesh out, and author a book that wows.
Driving while under the influence (DUI) of alcohol or drugs is an extremely dangerous activity in Minneapolis and elsewhere. DUIs put everyone on the road at risk, and a motor vehicle collision that is caused by a drunk driver can lead to serious personal injuries (and sometimes death) for the individuals who are involved in the collision.
Because of the serious risks associated with driving under the influence, the law imposes harsh penalties against individuals who are ultimately convicted of this offense. In some instances, the potential penalties can include prison time – especially in DUI cases that involve repeat offenders.
Sometimes, Figuring Out What to Write about is the Hardest Part of Blogging
The benefits of blogging for law firms and lawyers are indisputable. So, now that you’ve set up your site and are ready to go, what are you actually supposed to be writing about? As a practicing attorney, most of your written communication is likely directed at other attorneys and judges, and this is exactly the style of writing that you should avoid when blogging. Remember, you are blogging in an effort to connect with your potential clients, and (perhaps just as importantly) so that your site is noticed by Google and other search engines. For this reason, content that looks like a legal brief or law review article is NOT what you should be posting.
For many people, finding blog topics is harder than putting pen to paper. Here are 40 ideas to get you started generating content for your law firm’s blog
When it comes to legal marketing, personal injury is likely the most competitive practice area there is. Personal injury law firms are in fierce competition for the high-value cases that occur on a daily basis in every jurisdiction in the United States.
Many people who are injured in accidents caused by negligence have never worked with an attorney before or have lawyers in their personal network. Because of this, after an accident, many accident victims look to the internet – specifically Google – to find an attorney to represent them, The firms appearing in the first few positions in the search engine results pages (SERPs) generally get a significant amount of business online, making these spots highly coveted.
With the weather warming up, more and more motorcyclists are getting their bikes out of storage and hitting the open road. Unfortunately, this exposes them to a significant risk of injury in a motorcycle accident. Law firms can create content to keep motorcyclists safer, raise awareness, and connect with victims who are in need of legal representation.
In 2017, we made several predictions regarding the direction legal content marketing would follow. While we are still waiting for some of these trends to catch on, one benchmark stands tall. Unique legal content continues to become an ever-increasingly important marketing tool for law firms around the country. Here are the top three marketing trends we are forecasting for 2018.
When you consider which industry might focus most heavily on content marketing, legal firms probably would not be your first guess. But at the moment, the legal industry is leading the way when it comes to producing fresh content and adopting effective client acquisition strategies. In fact, by the end of 2017, Contently reports that between 30 and 50 percent of all law firms will have a content marketing strategy in place. With the budget to invest in advertising and the resources to hire in-house marketing experts, legal firms are turning away from traditional print or TV ads and embracing new forms of media through content marketing.
Here are some of key strategies to consider when creating a content marketing plan:
Write compelling and readable content
It should be no surprise to point out that the key to successful content marketing relies on the ability to produce compelling, readable content. Major firms across the United States are posting and promoting blog articles about trending topics like global security compliance, data privacy, and intellectual property issues. In addition, consumer-facing firms that practice in areas like personal injury and criminal defense are generating content that answers the questions that potential clients are asking.
And while there is no shortage of compelling content to pull from, the challenge facing these firms is the ability to build a bridge from lawyer to consumer. The key to content marketing is engaging with potential new clients, and this requires writing compelling stories that an audience can relate to. In other words, legal firms need to write about the law without sounding like lawyers. While building a content library, remember to focus on delivering relevant information in a relatable manner.
Focus on thought leadership over advertising
Establishing your firm as a thought leader is fundamental to demonstrating expertise and distinguishing your firm in an already crowded marketplace. So be the industry expert in your field. Use your platform as an area to educate and to establish your credibility and knowledge in areas of the law. The goal is to first call out a topic and define the challenge, then offer unique research-based knowledge that provides a solution. By defining yourself and your firm as a thought leader in the legal industry, you are now a part of the conversation – and perhaps even leading it. Focus foremost on providing valuable information to potential new clients. By doing this, you have the opportunity to build trust from the first engagement a consumer has with your firm.
Choose your allies wisely – LinkedIn is your friend
Out of all social media outlets, LinkedIn is established as the go-to source for professional networking. According to the American Bar Association’s 2016 Technology report, 76 percent of all legal firms are active on LinkedIn. This is a place to promote blog articles, gain visibility with a hashtag, and establish your firm as a thought leader in the industry. When posting on LinkedIn, it’s important to focus on guiding new clients to seek legal advice (versus offering direct advice).
Contact the Legal Copywriters at Lexicon Legal Content
By embracing new techniques for reaching clients, legal firms are moving away from the reactionary business model and focusing more on initial engagement. Providing great content is a clear path towards building a successful, reputable legal practice. The professional legal content writers at Lexicon Legal Content are available to help your firm create compelling, jurisdiction-specific content that helps your firm connect with potential clients. Call us today for a free consultation or send us an email through our online contact form.
When it comes to legal marketing, personal injury is likely the most competitive practice area there is. Personal injury law firms are in fierce competition for the high-value cases that occur on a daily basis in every jurisdiction in the United States.
When you consider which industry might focus most heavily on content marketing, legal firms probably would not be your first guess. But at the moment, the legal industry is leading the way when it comes to producing fresh content and adopting effective client acquisition strategies. In fact, by the end of 2017, 