Lexicon Legal Content | Blog

Digital marketing for lawyers and law firms is becoming increasingly competitive, and gone are the days that an attorney could simply put up a website and wait for the phone to ring. Between professionally-managed search engine optimization (SEO) efforts, pay-per-click ads, and well-placed banner advertising, law firms need to engage in a wide variety of […]

By now, you have likely heard of the way in which blogging can improve your law firm’s ability to reach clients who are searching for the services you offer. While starting a blog is fairly easy, maintaining it can be extremely time-consuming. Not only do you need to actually write and post the content, you […]

While the legal profession is known for adopting new technologies at a glacial pace, lawyers and law firms seems to be adopting content marketing surprisingly quickly. According to Contently, law firms are flocking to content marketing as a cost-effective way to reach potential clients who are searching for information on Google. In addition, content marketing […]

When attorneys contact us for help with their website content, one of the more common issues we hear is that they simply do not know what they should be writing about. Of course, lawyers are highly-trained professionals who often engage in writing, whether it be a brief, a motion, or written communication with a client […]

Content marketing is a cost-effective way for law firms to expand their reach online and engage new clients. Here are some of the main benefits in engaging in a professionally-managed content marketing campaign.   Share this Image On Your Site </p> <p><strong>Please include attribution to www.lexiconlegalcontent.com with this graphic.</strong></p> <p><a href=’https://www.lexiconlegalcontent.com/how-content-marketing-can-help-law-firms-get-new-clients-inforgraphic/’><img src=’https://www.lexiconlegalcontent.com/wp-content/uploads/2016/07https://www.lexiconlegalcontent.com/wp-content/uploads/2016/07/Infographic-5-Content-Marketing-for-Law-Firms.pngDarato_index_2.png’ alt=’Infographic – Content […]

Blogging is an integral part of any online marketing campaign and can help you grow your practice. The infographic below highlights five of the reasons that you should be blogging regularly.   Share this Image On Your Site Please include attribution to https://www.lexiconlegalcontent.com/ with this graphic.

Content marketing is the prhttps://www.lexiconlegalcontent.com/wp-admin/post.php?post=782&action=editocess of creating custom content and sharing it with your potential clients in order to drive favorable consumer action. For a basic example, consider a blog post informing people of the serious consequences associated with a DUI arrest – by creating and distributing this custom content throughout the internet, you hopefully […]

Finding new topics for your legal blog can be challenging and require a significant investment of time and effort. The infographic below discusses a few of the sources that lawyers and law firms can use to generate fresh and timely blog posts.

While just a few years ago it may have seemed like science fiction, it has become commonplace to see and hear people asking their smartphones and other devices to find them the nearest Chinese restaurant or what the weather will be tomorrow. Personal voice assistants such as Apple’s Siri, Microsoft’s Cortana, and Google Now are

Any cursory search regarding effective online law firm marketing will reveal that maintaining a consistently updated blog that engages readers and adds content to your site on a regular basis is essential. While writing blog entries is itself time-consuming, finding topics to blog about can be surprisingly difficult as well. Below are some tips regarding […]