Lexicon Legal Content | Blog

One of the hardest things about content marketing is consistently creating fresh, compelling content on a regular basis. If you want to be competitive, you’ve got to come up with ideas day after day, month after month, and year after year. In addition, if you’re using your law firm’s blog content to target a specific […]

Legal Content Marketing Ideas: 4th of July Celebrations Finding fresh, relevant topics is one of the hardest things about regularly creating content for a legal blog. Fortunately, the holidays and other seasonal events like the start of the school year or ski season provide law firms in certain practice areas with ample opportunities to create […]

When it comes to legal marketing, personal injury is likely the most competitive practice area there is. Personal injury law firms are in fierce competition for the high-value cases that occur on a daily basis in every jurisdiction in the United States. Many people who are injured in accidents caused by negligence have never worked […]

Content marketing is a marketing technique that involves the creation and distribution of content designed to stimulate interest in a product or service. When employed by law firms, content marketing can establish the firm as a thought leader in its practice area and connect with clients searching for an attorney who practices in a specific […]

With the weather warming up, more and more motorcyclists are getting their bikes out of storage and hitting the open road. Unfortunately, this exposes them to a significant risk of injury in a motorcycle accident. Law firms can create content to keep motorcyclists safer, raise awareness, and connect with victims who are in need of […]

Provided by The National Safety Council​

In 2017, we made several predictions regarding the direction legal content marketing would follow. While we are still waiting for some of these trends to catch on, one benchmark stands tall. Unique legal content continues to become an ever-increasingly important marketing tool for law firms around the country. Here are the top three marketing trends […]

When you consider which industry might focus most heavily on content marketing, legal firms probably would not be your first guess. But at the moment, the legal industry is leading the way when it comes to producing fresh content and adopting effective client acquisition strategies. In fact, by the end of 2017, Contently reports that […]

Regardless of your political leanings, one thing is certain: the Trump administration has shaken up the political landscape and created substantial uncertainty in many different areas of law. And we’re not talking about esoteric constitutional issues such as the limits of executive power or the emoluments clause.The current administration is making moves that are affecting […]

A cursory search of the internet will establish that significant percentage of law firm websites greet their visitors with a pop-up window that offers to connect them with a live representative. While live chat has the potential to increase the percentage of website visitors that become paying clients, they can also be annoying to users […]