Lexicon Legal Content | Blog

The Internet has fundamentally changed the way that people seek and evaluate professional services, including legal services. Increasing brand awareness, acquiring new customers, and achieving financial goals rely heavily on a law firm’s advertising and marketing efforts. Competition among law firms in in all practice areas increases daily. An understanding of the basics of a […]

2020 is finally behind us, and the best and the brightest in the SEO and content marketing space are weighing in on what just happened. They’re also dusting off their crystal balls and making a few predictions about what we should be on the lookout for in 2021. While the early focus for 2020 was […]

The pandemic hit all businesses hard, and law firms are no exception. A recent Clio study, however, finds that solo firms faced the most significant financial downturns. Transitioning to working remotely is tough, and solos were more likely to face declines in both incoming cases and lost revenue. Those solo practices with a firmer grasp on […]

In 2005, HubSpot’s founder coined the term “inbound marketing,” and we have never looked back. Just like that, we said goodbye to exhausting cold calls and costly commercials and welcomed the modern approach of obtaining new customers from the online content arena, including blogs, videos, social media, and all that stuff. Inbound marketing speaks to […]

According to Reuters, in the first known case of its kind, a Detroit man was wrongfully arrested after facial recognition technology provided a positive match. Robert Williams spent more than a full day in jail after the photo on his driver’s license was erroneously matched – via facial recognition software – to someone who’d been […]

In the shadows of all that is going on in America today, a landmark decision was made by the country’s highest Court in Bostock v. Clayton County. Title VII of the Civil Rights Act of 1964 makes employment discrimination based on race, color, religion, sex, and national origin illegal. Earlier this week, the Supreme Court of the United […]

When you’re strategizing for SEO, it’s only natural to consider your competitors and their keywords, but knowing where to begin can be a problem. There are some keyword zingers out there that seem to be surefire bets, but you’re looking for a good fit and a good value. Fortunately, there are some basic guidelines that […]

Typically, the government cannot restrict a person’s liberty without due process of law – which usually means a criminal proceeding ending in a finding of guilt. But in recent days, we’ve heard about cruise ships being kept from coming into port and people placed in quarantine. So what is the legal authority for the federal […]

Now that we’ve rocketed into the new decade, it’s clear that local results are becoming more and more important to Google, which is, of course, good for businesses like small to mid-size law firms. As with all things Google, it’s important to learn the ropes and to anticipate how best to participate. Looking into our […]

A law firm is, first and foremost, a business, and growing your business is the name of the game. While you’ve naturally put time and effort into marketing, you may not have thought about writing an e-book on the topic of your legal expertise. When a potential client is looking for legal representation, your book […]