Lexicon Legal Content | Blog

Lexicon Legal Content is honored to be included in the Top 45 Legal Marketing Blogs and Websites, which lists the best of the best from thousands of online offerings – ranked according to consistent traffic, social media fans, domain authority, and informativeness. When it comes to legal content, we recognize that there are a lot […]

Although SEO strategy is multi-faceted, content optimization is a big-hitter when it comes to successful marketing. Like other methods that bring traffic to a website, ups and downs are common in content marketing. Unfortunately, many companies using best practices still find that their content underperforms or that it is not reaching as many people as […]

It’s increasingly important for solo attorneys and law firms to establish their brands in the digital market. Many are using advanced SEO tehchniques to get themselves to the top of the SERPs. Most are also using social media platforms such as Twitter, Facebook, LinkedIn, and Instagram to get the word out about their services, expertise, […]

Law firm management has slowly evolved to include much more than traditional everyday business tasks. In addition to representing their clients, today’s busy attorneys in small or mid-size firms often must troubleshoot IT problems, participate in professional networking, meet current CLE requirements, and market their law firms so that they can be found in a […]

If you’re a law firm and you’re unsure about this content marketing you hear so much about, there’s no reason to panic. Content marketing consists of publishing content on various platforms. The content you publish can be blogs, social media, podcasts, videos, or anything else that allows you to connect with your potential clients. When it comes to […]

Since Colorado and Washington legalized the recreational use of marijuana in 2012, several other states have followed. Most recently, Virginia voted to legalize its use in February, becoming the first state in the Old South to legalize its use fully. The bill is still awaiting Governor Northam’s signature, however. While he is a proponent of […]

The Internet has fundamentally changed the way that people seek and evaluate professional services, including legal services. Increasing brand awareness, acquiring new customers, and achieving financial goals rely heavily on a law firm’s advertising and marketing efforts. Competition among law firms in in all practice areas increases daily. An understanding of the basics of a […]

2020 is finally behind us, and the best and the brightest in the SEO and content marketing space are weighing in on what just happened. They’re also dusting off their crystal balls and making a few predictions about what we should be on the lookout for in 2021. While the early focus for 2020 was […]

The pandemic hit all businesses hard, and law firms are no exception. A recent Clio study, however, finds that solo firms faced the most significant financial downturns. Transitioning to working remotely is tough, and solos were more likely to face declines in both incoming cases and lost revenue. Those solo practices with a firmer grasp on […]

In 2005, HubSpot’s founder coined the term “inbound marketing,” and we have never looked back. Just like that, we said goodbye to exhausting cold calls and costly commercials and welcomed the modern approach of obtaining new customers from the online content arena, including blogs, videos, social media, and all that stuff. Inbound marketing speaks to […]