Lexicon Legal Content | Blog

Unless you’ve been living under a very large rock, you’ve heard about ChatGPT, OpenAI’s new chatbot that can perform a variety of tasks – including creating content that is very close to what a human could create. Its abilities have set the marketing world abuzz, with many observers predicting that it will fundamentally change the […]

The world of SEO is abuzz about the helpful content update recently published by Google. While this latest offering doesn’t seem to be earth-shattering, it is important to familiarize yourself with it – and to generally keep up. As such, there are five basic tips that can help anyone out there who needs to pay […]

If you’re regularly updating your law firm’s blog, you already know that blog posts help you connect with current and potential clients alike. You may wonder, however, if there’s a magic number, schedule, or time frame regarding how often and when you should be posting. Should you be slapping content up every day – even […]

Lexicon Legal Content is pleased to announce that it will be featured in DesignRush’s upcoming press release titled “Experts Share Affordable Content Marketing Strategies for Businesses on a Tight Budget.” Stay tuned for more!

Your law firm’s website plays an important role in terms of marketing and reaching your target audience – and your content matters. Generating relevant and compelling content is the name of the game, but if you find yourself at a loss when it comes to choosing inspiring topics that resonate with your widest potential audience, […]

You recognize that content is king, but you may not be making the most of the content that you already have. And this is where historical optimization shines. Historical optimization sounds more technical than it needs to be – the bottom line is that it involves breathing new life into the content you’ve already published, […]

Marketing your legal content seems easy enough – write stellar copy and get it out there where it needs to be. There are, of course, challenges along the way. One of the primary building blocks of solid legal marketing is understanding the terminology that populates its principles and methodologies. Because even major players use terms […]

Whether you are a solo practitioner or part of a large law firm, improving your Google search rankings and online authority should be one of your top marketing priorities. When your audience likes and can relate to what you are publishing online, Google rewards you, as do your prospects when they turn into clients. The […]

The controversial cover of Nirvana’s 1991 Nevermind was thought by many to be symbolic of the grunge rock band’s attempt at reaching for the almighty dollar. However, according to the album’s art director, it arose from lead singer Kurt Cobain’s captivation with a water birth documentary. Either way, the late Cobain likely never imagined that the album […]

Most of us think something is readable if we enjoy it. We want a piece to have a beginning, middle, and end, preferably in that order. If it’s fictional, we want it to be about people we care about or like. Sometimes, it’s a book you just happen to come across or a title or […]