Lexicon Legal Content | Blog

Roger Monti of Search Engine Journal recently reported that Google is forming a policy on how AI-generated content will interact with E-E-A-T, their framework for evaluating content. What they decide will almost certainly have a significant impact on content marketing, specifically in Your Money or Your Life (YMYL), like law, finance, and medicine. What is […]

Since November of 2022, the world has been captivated by ChatGPT, the artificial intelligence chatbot created by OpenAI. ChatGPT’s meteoric rise in popularity  – reaching 100 million users in just two months – has brought attention to generative AI in general. As you would expect, generative AI is capable of creating text, images, and other […]

In today’s digital age, establishing a strong online presence is crucial for lawyers. This is particularly true for attorneys and firms in highly competitive areas like personal injury and criminal defense. Blogging offers an invaluable opportunity to showcase your expertise, engage with potential clients, and elevate your professional reputation. By consistently publishing high-quality content, you […]

Google is updating its search algorithm – again. While the company isn’t overtly saying that the change is in response to a potential flood of mediocre content created by generative AI, it isn’t hard to read between the lines. In its announcement, Google shared that it will be rolling the update out in the coming […]

It’s May of 2023, which means that professionals across all industries are working on determining how they can incorporate AI into their workflows to improve efficiency. Everyone knows the legal field moves more slowly with technology than others, but that doesn’t mean that lawyers and law firms are not trying to figure out how they […]

As an attorney, you have a lot of useful legal knowledge in your head. While you use this knowledge to help your clients daily, you could also leverage it to produce useful content that would bring more prospects to your door. For example, if you don’t already have a law blog, you’re missing out on […]

Today’s legal marketplace demands that attorneys and law firms stand out from the crowd, especially when it comes to online marketing. You need prospective clients to notice you. One way to differentiate your services is with a professional, valuable, user-friendly, and visually-appealing law firm website. No matter what people are searching for these days—be it […]

The Florida Legislature has changed the tort law in an effort to reduce frivolous lawsuits by limiting personal injury cases, insurance litigation, and attorney fees. These sweeping changes are uprooting the landscape of Florida’s civil litigation and, among other things, will make it more difficult and expensive to sue insurance companies. In short, the tort […]

Some shortcuts and hacks are worth it in life and business, and some simply aren’t. Some are harmless, appealing, less expensive, and time-saving in the beginning. Yet, they turn out to cause more problems and hassle than the situation presented initially without the shortcut. But, as one previously-aspiring attorney is coming to find out, AI […]