Lexicon Legal Content | Blog

The way potential clients find legal help is evolving rapidly.  Legal consumers have more options than they ever had before, and days where Google was the “only game in town” has come and gone. When we first started Lexicon in 2012, we were creating weekly 500-word blogs that included a keyword phrase twice and had […]

When it comes to marketing legal services, things are different than they are in other industries – especially when it comes to content. Law firm marketing is subject to certain restrictions, and they go far beyond making sure that the legal information on a firm’s website is accurate. For example, you can’t use language that […]

The Legal Content Conundrum Let’s be real: when your agency lands a law firm client, the excitement of a new account can quickly turn into a content creation nightmare. As someone with a foot in both worlds – having graduated from law school but making a career in legal content marketing – I’ve seen this […]

Law firm marketing is highly competitive, and firms are constantly trying to find effective ways to engage potential clients, establish credibility, and improve their online presence. One of the most effective ways to achieving these goals is a well-structured Law Firm FAQ Page. An FAQ page serves as a valuable resource for potential clients by […]

An e-book is a digital publication, like an in-depth report, that provides comprehensive information, usually in PDF format. E-books for lawyers are all the brilliance of content marketing in its purest form. Content marketing is an effective technique because it offers something of value, no strings attached, to your target audience in an effort to […]

Law firms tend to be in the slow lane when adopting modern marketing trends. The legal industry is understandably conservative, and that risk-averse stance is indeed reflected in content marketing successes and failures. What makes for stand-out, high-ranking attorney website content is often outside the comfort zone of most attorney brands. Safe, salesy content is […]

The challenge of creating legal content sits at a critical intersection: engaging potential clients while upholding the highest professional standards. As law firms increasingly recognize the importance of digital presence, many find themselves caught between these competing demands. The result often manifests as content that either reads like a legal brief, alienating potential clients, or […]

While lawyers and law firms have historically been cautious and slow to adopt new technologies, artificial intelligence (AI) is starting to transform legal practices. The reality is that AI is allowing lawyers to automate tasks, save costs, and deliver higher-quality services to clients.  AI technology is now in use across various areas of legal work, […]

Trying to compete for cases as a small or mid-size law firm can feel like David fighting Goliath. The largest law firms in any given market seem to have endless marketing budgets. You’ll see them everywhere – on TV, on billboards, and (most relevant to this article) at the top of the search results for […]

If you are a lawyer or handle marketing for a law firm, you should seriously consider working with an experienced legal content provider. Content marketing is an efficient and cost-effective way for law firms to reach new clients and the benefits are well-documented.  For example, companies with blogs get 67 percent more leads than companies […]