When it comes to legal marketing, personal injury is likely the most competitive practice area there is. Personal injury law firms are in fierce competition for the high-value cases that occur on a daily basis in every jurisdiction in the United States.
Many people who are injured in accidents caused by negligence have never worked with an attorney before or have lawyers in their personal network. Because of this, after an accident, many accident victims look to the internet – specifically Google – to find an attorney to represent them, The firms appearing in the first few positions in the search engine results pages (SERPs) generally get a significant amount of business online, making these spots highly coveted.
So, how do you get your personal injury law firm’s site to appear in those coveted first few spots? One of the most effective ways to improve your website’s rank for relevant keyword phrases is to consistently create and add high-quality content that is relevant to the people searching for your services. It is important to understand that Google rewards sites that are regularly updated, so you should try and add both blog posts and new practice area pages on a regular basis.
Content Ideation
One of the most difficult issues with creating content on a regular basis is determining what to write about. For a personal injury practice, it is helpful to consider the questions that an injured victim may have. These questions can be legal or non-legal, and your content can address both. For example, a blog post could generally discuss treatment options for a traumatic brain injury and pivot into a discussion of how medical expenses are typically compensable losses. We determine clients’ pain points and generate content that directly addresses them and is designed to rank for relevant search queries. Here are some commonly asked questions that may be a good starting off point for content ideation:
- What is a case worth?
- How long will it take to get compensation?
- Will my case settle?
- What should I do after an accident?
Break Down Practice Areas into Sub-Areas
When it comes to creating new content, breaking down practice areas into smaller sub-practice areas is an excellent source of material. For example, you can break personal injury into several sub-categories, such as motor vehicle accidents, slip and falls, workplace accidents, and construction accidents. Motor vehicle accidents can be further broken down into car accidents, truck accidents, motorcycle accidents, pedestrian accidents, and bicycle accidents. Truck accidents itself can be even further broken down into semi-truck accidents, box truck accidents, flat-bed accidents, and so on. In this way, you can continually update your site with high-quality, relevant content that can drive more traffic to your website
Let Us Get Started on Your Personal Injury Content Project Today
If you have a personal injury law practice or you’re a digital marketing agency with a personal injury law firm client, we can help you meet your legal content needs. Our legal bloggers and law firm content writers are standing by to create unique, high-quality, and accurate content that is relevant to your potential clients and is designed to drive more traffic to your site. Whether you know exactly what you need or would like to consult with us regarding your content marketing strategy, we’re here to help. Call us today at 1-877-486-8123 or send us an email through our online contact form.
